Welcome to the Eastern New Mexico University Hospitality Survey!
The purpose of this study is to understand how people in specific age groups feel about certain aspects of the hospitality industry. The survey is about 20 questions long, and should only take a few minutes to complete. Your time is greatly appreciated.
Start the Survey
 
Which best describes your age group? *


 
What best describes your gender?


 
When you travel, do you primarily travel for business or leisure?


 
When traveling to a hotel, how important is online check-in? (1 is not important, 5 is very important)

 
If the given the choice, how likely would you be to use an app on your smartphone to check in and out of a hotel room?

 
How likely are you to seek the opinions of friends and family when making important purchasing decisions such as buying a new car?

 
During a hotel stay, how likely would you be to use an app on your smartphone to order room service or contact hotel staff for any in room needs?

 
When you travel, how likely are you to share your experience about your accommodations through social media like Instagram, Snapchat, or Facebook?

 
How important are the opinions of friends and family when considering where to stay when you travel?

 
Let's say you own an Apple Watch, how likely would you be to use an Apple Watch as a room key?

 
When you have a poor experience at a restaurant, how likely are you to share this on a review site like Yelp or TripAdvisor?

 
When in a restaurant, how important are local food and craft beverage choices?

 
When staying at a hotel, how likely are you to use services such as massage in the spa?

 
How likely is it that your past experience in a hotel will influence your decision to stay at the same location in the future?

 
If the given the choice, how likely would you be to use an app on your smartphone to control room lighting and temperature?

 
If you were part of a hotel loyalty program, would you prefer to receive a reward immediately (free drink, free appetizer in the hotel) or would you prefer to bank points for an eventual larger free gift such as a free stay?


 
When choosing a hotel, how important are hotel amenities like high speed Wi-Fi and HD TVs that have Netflix?

 
When choosing accommodations, how likely are you to use a site like Expedia or Travelocity to compare prices?

 
When traveling for leisure, how important is price when choosing accommodations?

 
Rate the following items in regards to what you want in a hotel loyalty program

1 being least important and 5 being most important
 
Ability to find social media friends staying in the same hotel

 
Free drink or appetizer after one stay

 
Exclusive rates or discounts for participation in a loyalty program

 
Spa discounts after one stay

 
Free night after 5 stays

 
Phone app that unlocks your door and/or controls room temperature

 
As part of a hotel loyalty program, would you prefer to earn rewards during your stay (like a free drink at the bar), or earn points that can be redeemed for rewards later?


Thanks for completing this typeform
Now create your own — it's free, easy & beautiful
Create a <strong>typeform</strong>
Powered by Typeform